A professionally made dance piece speaks for itself! Selling an event is the matter of the theatre’s press and advertising offices. The reception of dance in our society is still to a large extent shaped by the aesthetic of traditional ballet, or it is regarded as one leisure activity among others. But how can long-term, professional marketing strategies be conceived so as to enhance the image of contemporary dance and its relevance to our society’s cultural life in general?

Introductory lecture: Jürgen Stöhr
Lab with: Tom Hülser, Dieter Jaenicke, Bettina Wagner-Bergelt
Moderation: Bertram Müller
Cooperation: SK Tanz
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