The Kienle family has owned and run the farm for ten generations since 1725. Now the time is coming for Philipp to take over from his father Konrad, but the older man is reluctant to hand over the reigns. But with globalisation and industrial farming forcing prices for meat and milk ever lower, Philipp knows changes must be made before it is too late. As he struggles to come to terms with the harsh business realities of today’s farming industry, the 30-year-old farmer turns out to be just as set in his ways as his father before him. And like his girlfriend, who prefers art to agriculture, Philipp has grand ideas - but can he turn them into reality?
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