Synopsis
Until recently Myanmar was shut off from the rest of the world by a military dictatorship. Ever since a democratisation process started, the country opend up, not only politically but also economically. Investors and multinational companies view Myanmar today as the 'last frontier' of globalization: 53 million new customers may be waiting to avail themselves of their products!But how do the Burmese navigate between the new offers and opportunities and their traditional values? MYANMARKET accompanies people in a time of change: A team of consumer researchers maps Yangon, Myanmar’s biggest city, according to household income. A motivational trainer effordlessly combines american feasibility opitmism with buddhist doctrines. A mother is overwhelmed by the demands of family and society and is looking for a traditional escape from her everyday life. Her daughter is attracted by the shiny commodities and is looking for her true needs.
Original Burmese version with English subtitles or German overvoice available.
