Seda (20) sorts car components all night long at Audi as a temp worker. She dreams about a permanent contract. Then she could emancipate herself from her conservative parents and buy her own Mercedes-Benz. Headhunter Eva (33) is a specialist for recruiting experts in logistics automation which will eventually make Seda's job obsolete. A minimum of 10% of all jobs at Audi in Ingolstadt will be substituted through digitalization and automation in the next years. Currently these sought-after professionals are paid top Euros. In a few years Eva wants to stop working and move to the Caribbean with her girlfriend AUTOMOTIVE tells a story of a generation for which work as a basis of existence is neither safe nor identity shaping. Seda and Eva might seem very different at first, but they share the same goal: personal independence and dignity through their work in the digital age.
In order for our website to function optimally, we use cookies for some of our applications. This includes i.a. the embedded social media, but also a tracking tool that provides us with information about the ergonomics of our website and user behavior. If you click on "Accept all cookies", you agree to the use of technically necessary cookies and those to optimize our website. See "Cookie Settings" for more information.
Control settings
Please select your preferences. You can change these at any time.
In order for our website to function optimally, we use cookies for some of our applications. These cannot be deactivated, otherwise you will not be able to use all applications.
In order to make our website as user-friendly as possible, we have i.a. social media embedded on our website. This allows you to share content with your loved ones on the appropriate network with just a few clicks. We also use anonymous tracking technology, which gives us information about e.g. the user behavior, but also the effectiveness and ergonomics of our website. For this purpose, we also use services that may be based outside the European Union (especially in the USA), where the level of data protection may be lower than in Germany.